EXTERNAL PUBLICATION METHODS

Post or deliver the product news to at least two channels; if the article is accepted for publication, there will be more exposure for the product.

Your company official website.

Yes, publish it on the official website or the media owned by your company. The reporters might be interested in following your company news if you have a well-known brand and strong brand power. The reporters from the sector will contact and ask what’s going on. But, of course, it doesn’t happen very often unless your company seizes trendy topics or gets caught with trouble.

Send the article to the news wire or reporters directly.

Those writers, journalists who work for the industry are very busy and in need of more news sources from the business itself. If your product has something special or unique, or if the article is very informative, the reporter will be happy to quote part of it or use the material you giving in full.

If any mainstream media adapt your news article, congratulations, it will be spread more effectively than buying ads.

Recap

Information matters.

Max use of your company-owned media/tools

Getting press attention through informative content writing